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Recent market moves have brought renewed attention to the use of digital assets—particularly bitcoin—as a corporate treasury strategy among publicly traded companies. This approach might potentially help preserve purchasing power and strengthen balance sheets, which in turn would support crypto’s growing legitimacy in corporate finance.

But as more firms follow suit, some businesses may adopt crypto not for its fundamentals, but to chase short-term investor hype—especially after seeing early adopters enjoy stock price boosts and increased credibility. Used irresponsibly, these strategies could distract from deeper issues within a corporation. Crypto will continue to be volatile and while this is completely normal and appropriate for an emerging asset class, investors should stay vigilant and understand the value proposition from companies pursuing these strategies.